Make More Money with These Etsy Best Sellers in 2023 (2023)

Etsy is the go-to online marketplace for people who want to buy and sell handmade, vintage, or unique factory-manufactured items from around the world, and with the right pick from the Etsy Best Sellers list, it can be a lucrative online venture.

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Launched in 2005, this platform has reached massive success with over 96 million active Etsy buyers, 7.5 million active Etsy sellers, and almost $13.5 billion in total sales as of 2021.

If you’re a maker of crafts, art, jewelry, handmade beauty products, knick-knacks, toys, and other quirky items you won’t find anywhere else, Etsy should be your first e-commerce platform option.

Here are a few reasons why:

  • Cheap startup costs – You need to pay 20 cents for each item you list. If it sells, you’ll pay Etsy a small transaction fee (6.5% of the selling price).
  • Well-built system – From its search feature to inventory management, logistics, and so on, Etsy makes the hard stuff look easy. The site is also updated regularly and prioritizes ease of use both for its buyers and sellers.
  • Free traffic and marketing – You can always sell your stuff on your own website, but listing them on Etsy means you won’t have to work on building traffic, marketing your site, and making sure people find your products online.
  • Friendly community and support – has a tight-knit community of creators who support each other online. Not only do they advertise items from fellow Etsy sellers, but they also help out with common buy-and-sell questions. The in-house Etsy support isn’t that bad either.
  • Etsy events – Building an online store doesn’t have to mean you’ll be stuck in cyberspace forever. At Etsy, you get to participate in various localized events created by various Etsy teams.

Make More Money with These Etsy Best Sellers in 2023 (1)

Ready to join the exciting world of Etsy? First, you need to figure out what is currently popular and selling well on Etsy… and if your product fits the demand.

The Best Selling Etsy Shops

One way to determine if your product has a shot is to check out the most popular Etsy shops on the platform.

But first things first, don’t go to Etsy.

It may seem like a good idea to visit the most popular shops on Etsy, but I think you should start your product search elsewhere.

Specifically, Amazon Handmade’s Featured Artisans list.

Why? Because you can take what is selling well at Amazon and then replicate that success at Etsy.

The following shops may not carry items that are Etsy best sellers, but checking out the top-selling stores and the products they’re selling can give you an idea of what the buying market at Etsy wants.

Etsy Stores With The Most Sales

Note: The ranking and sales data are updated as of October 2022. The ranking is based on sales for the last 30 days, while the figures in parentheses are all-time sales figures since the store opened.

(Video) Etsy's Best-Selling Digital Products of 2023 💰

Here are the 25 Top Etsy shops and the products they sell that have earned these stores these coveted spots:

1. PlannerKate1 (1,895,296 Sales) — Planner kits, binders, stickers

2. Beadboat1 (1,631,123 Sales) — Jewelry-making supplies

3. ModParty (1,459,264 Sales) — Bridesmaid gifts, groomsmen gifts, wedding favors, decorations

4. CaitlynMinimalist (1,816,536 Sales) — Minimalist, personalized jewelry

5. ilovelotus (794,231 Sales) — Healing crystals

6. TwistStationery (384,778 Sales) — Greeting cards, stationery, invitations

7. NewMoonBeginnings (658,397 Sales) — Healing crystals, different crystal-themed jewelry, energy, and aromatherapy items

8. HeatherRobertsArt (603,470 Sales) — SVG cut files for Cricut, fonts, and watercolor clipart

9. Worldincensestore (716,240 Sales) — Crystals, tumbled stones, sage, incense, candles

10. HappyKawaiiSupplies (824,433 Sales) — Jewelry-making supplies, decoden supplies, resin art supplies

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11. SEEDVILLEUSA (676,442 Sales) — Flower seeds, fruit seeds, vegetable seeds

(Video) THESE 14 TRENDS are SKYROCKETING for 2023 💰 | ETSY TRENDS 2023

12. YourWeddingPlace (398,379 Sales) — Personalized wedding party favors and gifts

13. LuFFdesignstudio (157,243 Sales) — SVG files for Cricut, sublimation design downloads

14. DigitalCurio (647,018 Sales) — Commercial use clipart and graphics

15. MyPorchPrints (435,045 Sales) — Digital printables for junk journals, printable papers, tags, cards, Bible tabs, party supplies

16. hooraydays (452,729 Sales) — Wedding supplies, party supplies, holiday décor

17. DesignMyPartyStudio (447,459 Sales) — Printable invitations, party décor

18. GlitterMoonshineSVG (347,736 Sales) — Cutting and direct print designs in SVG, DXF, EPS, PNG file formats

19. yakutum (1,030,425 Sales) — Jewelry-making supplies

20. DOMEDBAZAAR (668,369 Sales) — Jewelry-making supplies

21. SilverPost (301,996 Sales) — Crystals, minerals, sterling silver jewelry

22. UnmeasuredEvent (298,931 Sales) — DIY editable stationery templates for weddings, baby showers, bridal showers, memorial celebrations, birthday parties, and other occasions

23. PartyTouchesUK (247,905 Sales) — Party décor

24. CrcbeadsShop (475,699 Sales) — Bead wholesaler for jewelry and craft making

25. BlingeeThingee (475,699 Sales) — Everything sparkly; rhinestones, faux pearls, glass beads, glitters, cabochons

(Video) Best 5 Niches To Make $25,622 Per Month On Etsy

Make More Money with These Etsy Best Sellers in 2023 (2)

Best Selling Etsy Product Categories

By looking at the top 25 Etsy stores, it’s easy to see the most sought-after items by the Etsy community.

If you want to get started on Etsy, here are the top product categories to explore, as well as product ideas per category and some of the top Etsy stores in each category.

Craft Supplies & Tools

Stickers are some of the best choices for beginners trying to get started on Etsy because they’re easy and inexpensive to produce and ship, plus the possibilities of design and material are endless.

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Beads, charms, hooks, tools, gems, and crafting tools also belong under this category, which are essentials in making jewelry.

Sewing, embroidery, and knitting supplies also fall under this category.

The top sellers in this category are:


Jewelry is a hit product category in eCommerce, no matter which platform you use. Necklaces, rings, earrings, bracelets, anklets, and hair vines are just some of the popular products on Etsy.

You can create a more loyal following and potentially more profits by creating personalized jewelry or allowing buyers to specify their own design and have you bring their designs to life.

Some of the top sellers in this category are:


You almost never see someone planning a wedding without at least browsing Etsy.

From engagement rings to engagement outfits, from invitations to bridal shower essentials, from tokens to the wedding entourage to thank you cards, everything can be found on Etsy for all types of brides.

(Video) WHY Etsy Sales are SO SLOW in 2023 💀

Top sellers in this category include:

Home & Living

This is a broad category that covers anything that makes a home prettier, cozier, comfier.

Products under this category saw a huge boom over the last couple of years as we stayed at home and wanted to improve our surroundings.

Wall décor, decorative crystals, handmade signs, candles and candle holders, doormats, and rugs are just a few of the more profitable items you can look into.

Check out some of the top sellers in this category:

Paper & Party Supplies

Finally, this is for the planner and journal lovers out there who want cute printables to write on.

3D papercraft also falls under this category, but creating these complicated works of art requires intricate skills.

Party needs like invitations, placeholders, and greeting cards also fall under this category. With the rise of accessible, low-cost graphic design software, these may be simpler for you to create.

The Bottom Line: Etsy Best Sellers in 2022

Etsy is an amazing marketplace not only because it gives creative people an outlet to sell their art, crafts, and other handmade masterpieces, but also because it has built an impressive community that supports each other even in the real world (check local Etsy market events) and on their respective blogs.

The above list is fairly comprehensive as to what really sells on Etsy. If you can’t find something up there that fits your interests, Etsy likely isn’t the platform for you.

It’s an extremely valuable ecommerce platform though. PlannerKate is receiving over a thousand orders per day.

That’s nuts!

If you are trying to get started, make sure you follow our how to sell on Etsy guide to help find your footing.

Do you have a favorite store? Or one of your own that you’d like us to link to? Leave me a comment below with the details.

(Video) UPDATE: My 5 Minute Etsy HACK To Find Best Selling Products 2023


Make More Money with These Etsy Best Sellers in 2023? ›

Selling on Etsy is worth it in 2023 because it's one of the quickest, cheapest, and easiest ways to get your handmade products online and hooked up with a shopping cart function. It's also a low-risk option when compared to building a website.

How to be successful on Etsy 2023? ›

Make your Etsy shop SEO-optimized
  1. Use tags and keywords in your item listings.
  2. Use attributes when listing an item.
  3. Keep your shop up-to-date by adding fresh content regularly.
  4. Provide a good customer experience.
  5. Encourage buyers to leave reviews.
  6. Make sure your “About Me” page is complete.
Oct 25, 2022

Can you make money on Etsy 2023? ›

Selling on Etsy is worth it in 2023 because it's one of the quickest, cheapest, and easiest ways to get your handmade products online and hooked up with a shopping cart function. It's also a low-risk option when compared to building a website.

Is Etsy worth it in 2023? ›

It's been around since 2005 and has grown into a massive platform with millions of users. However, as we enter 2023, it's worth asking the question: Is it still worth selling on Etsy? After careful consideration and research, my conclusion is that it's not worth it to sell on Etsy in 2023.

What is trending on Etsy 2023? ›

Top-Selling Items on Etsy in 2023
  • Handmade Jewelry.
  • Crafts & Supplies.
  • Notebook & Journals.
  • Printables.
  • Wedding & Party Supplies.
  • Homemade Bath & Beauty Products.
  • Zero Waste Products.
  • Vintage.
Feb 17, 2023

How to sell on Etsy for beginners 2023? ›

It's easy to set up a shop on Etsy. Create an Etsy account (if you don't already have one), set your shop location and currency, choose a shop name, create a listing, set a payment method (how you want to be paid), and finally set a billing method (how you want to pay your Etsy fees).

What is a realistic Etsy income? ›

How Much Does The Average Etsy Seller Make? The average successful seller on Etsy earns between $43,000 and $46,000 per year which is a fantastic foundation to build on as top earners make over $65,000 per month!

What craft sells best on Etsy? ›

Top 10 Best Selling Items on Etsy
  1. Handmade Jewelry. ...
  2. Vintage Clothing. ...
  3. Handmade Home Décor. ...
  4. Art Prints. ...
  5. Craft Supplies. ...
  6. Handmade Accessories. ...
  7. Handmade Bags & Purses. ...
  8. Personalized Gifts.
Jan 25, 2023

What are the top selling items on Etsy? ›

  • Jewelry & Accessories.
  • Clothing & Shoes.
  • Home & Living.
  • Wedding & Party.
  • Toys & Entertainment.
  • Art & Collectibles.
  • Craft Supplies & Tools.
  • Gifts & Gift Cards.

How often should I get paid from Etsy? ›

Deposit schedule

If you're a new seller, by default your funds will be sent to your bank account weekly, every Monday. You can view or change your deposit schedule: On, click Shop Manager. Go to Finances.

What are the slowest months for Etsy sales? ›

Even if sales in the first weeks of 2022 have decreased, Etsy sellers should not be bothered by this. January and February are regarded as the weakest months for online shopping.

How many sellers are on Etsy 2023? ›

Last reported quarter 2023 Q1 it was 5.90 million, up by 7% year-over-year from 5.50 million.

Can you survive off Etsy? ›

Earning a decent income from your Etsy shop is possible, as long as you've got dedication, perseverance, and a great product. Send me my FREE business plan workbook!

What is Etsy's color of the year 2023? ›

Etsy 2023 Colors of the Year: Indigo and Honeycomb.

What is the busiest time of year for Etsy? ›

November and December are the two months of the year that every Etsy seller is eagerly waiting and preparing for. This is true for the buyers as well.

Does Etsy have a future? ›

High Growth Earnings: ETSY is expected to become profitable in the next 3 years. Revenue vs Market: ETSY's revenue (11.7% per year) is forecast to grow faster than the US market (7.8% per year). High Growth Revenue: ETSY's revenue (11.7% per year) is forecast to grow slower than 20% per year.

How many items should you have to start an Etsy shop? ›

As a new seller, it's advised to upload at least 10 listings when you're opening your Etsy store. Make sure to preview all listings before publishing. You don't want customers to see a less-than-perfect listing when they're viewing your products for the first time.

How many listings should I have on Etsy for a beginner? ›

As a general rule, anywhere between 20-36 listings is a good place to start with an Etsy shop, but it's not the end goal. You should have enough listings to fill up the first page of your shop in order to create a look of “fullness” when customers come to your shop's homepage.

Is Shopify or Etsy better? ›

Shopify is the better choice for e-commerce businesses that sell manufactured goods, since Etsy's niche is handmade goods and handicrafts. Shopify is also a better fit for high-volume sellers, since its transaction fees are quite a bit cheaper than Etsy's.

Who is the biggest seller on Etsy? ›


Does Etsy count as income? ›

Etsy typically reports your gross income to the IRS on Form 1099-K, but even if you don't receive a 1099-K, you still have to report your Etsy sales income on your tax return. If your state has income tax, you'll need to pay state income taxes on the net income from your Etsy sales as well.

How many sales does the average Etsy seller make? ›

The lowest volume shop had an average of 3 sales a month while the highest volume shop sold 700 products a month. At the median, Showcase participants made 20 sales a month.

What is the most sold item in the world? ›

What Is The Most Sold Item In the World? The most sold item in the world is clothing and fashion items. This ranges from women's and men's outfits to children's clothing, shoes, accessories, and more. People love their clothes, and fashion isn't going anywhere!

Which handmade items sell best? ›

In addition to the goods mentioned above, the following are other great handmade (or hand-curated) items to sell:
  • Tea.
  • Coffee.
  • Rare & international snacks.
  • Soda.
  • Wine & spirits.
  • Cookies.
  • Miscellaneous sweets.
  • Pet treats (see below for more on pet supplies)
May 12, 2023

What is the best way to get paid on Etsy? ›

Etsy Payments is the easiest way to get paid on Etsy. With Etsy Payments, buyers can use most payment methods to purchase from your shop. You get direct deposits to your bank account. If your shop is located in an eligible for Etsy Payments country, in your Payment settings select Enroll in Etsy Payments.

Can you make 3000 a month on Etsy? ›

Although the true answer to this question falls in the “it depends” category, it's not uncommon for neural sellers to make between 10 and $100 a week as they are getting started. That being said, it's not uncommon to see sellers making $3,000 dollars per month or more if they launched several products in their niche.

Is there a monthly fee to sell on Etsy? ›

While Etsy Standard is a default plan and is actually free, Etsy Plus costs $10 a month. Etsy Plus membership gives you access to lots of benefits – discounts on domain customization, packaging and promotional materials, listing and ads credits, restock alert feature, etc.

Why am I suddenly not getting sales on Etsy? ›

A drop in visits to your shop or sales can mean any number of things, such as increased competition, changing trends, a shift in purchasing behavior, and more.

Why are my Etsy visits so low? ›

Common Reasons For Low Views & Visits On Etsy

Because Etsy shoppers face so many listings on the search result page, if your thumbnail listing photo is not attractive and clickable enough, it's unlikely that shoppers will be intrigued enough to view your listing.

Why are my Etsy sales so low? ›

The reason you may be noticing your Etsy sales dropping is that you have poor-quality website images and product photos. Your Etsy photos may also be pixelated or boring. A great tool to use to spice up your images is to use Canva. It's free and perfect for people with little to no graphic design experience.

Where are most Etsy buyers from? ›

Where does Etsy's traffic come from? Most of Etsy's traffic comes from users in the United States at 58.79%. There's also traffic coming from the United Kingdom (9.45%), Canada (4.82%), Germany (3.83%), and Australia (2.88%).

How long is the average first sale on Etsy? ›

Sound familiar? You can expect it to take between 2 and 3 months to make your first Etsy sale if your shop has at least 15 products and you have optimized your Etsy listings with the proper titles and tags to be shown in search. It takes approximately 120 views and 85 visits to make your first sale on Etsy.

How many Etsy shops can you own? ›

This is because each Etsy account can only have one shop and one email address at a time. You can change your email address on an Etsy account to free it up for use on another account.

Is Etsy a side hustle? ›

Selling handmade and customized products on Etsy is a popular side hustle, which gives people the ability to work from home, be their own bosses, and earn passive income. Some entrepreneurs can even turn their side hustles into six-figure businesses.

Is Etsy oversaturated? ›

The sales in 2020 more than doubled the statistics for 2019. As of current trends, Etsy is on the rise. A second common but incorrect claim to Etsy is that it is oversaturated. Yes, there are more than 85 million items listed on Etsy, but there will be huge competition regardless of where you host your business.

Can selling on Etsy be a full time job? ›

You CAN make Etsy your full-time job, but few sellers will. In today's episode I dive into what prevents Etsy sellers from going full-time, the process I went through to take my Etsy business full-time 4 years ago, and the pros/cons of going full-time with your business.

What color trend will happen in 2023 2024? ›

Persimmon Persimmon, a honeyed coral with a delicate sweetness. Fiery RedSexy and sensual, Fiery Red creates excitement. Sharp Green A pungently keen yellow green, Sharp Green is expansive and exuberant. Conch ShellConch Shell is a distinctive pink whose engaging demeanor belies its substance.

What is the new color of 2023? ›

The Pantone Color Institute named Viva Magenta as its official color of the year for 2023 for its joyous yet powerful nature. A red with subtle notes of purple, magenta flawlessly complements many different color palettes from those on the richer, jewel-tone side of the spectrum to even a lighter, earthy palette.

What is the new trend color for 2023? ›

Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023. Who chooses the names of the new colors? Names are selected by the WGSN and Coloro color team, before being verified by our in-house Equality Vision Team to ensure a proper translation on a global scale.

What will Etsy price be in 2025? ›

According to WalletInvestor's algorithmic Etsy stock price predictions, the share price was forecast to grow over the coming 12 months, hitting $217.34 by February 2023. WalletInvestor's forecasts then saw the share price reaching $302.89 by February 2024, $389.20 by February 2025, and $474.09 by February 2026.

Are Etsy sales declining? ›

Etsy published its financial results for the first three months of the year on Wednesday. Etsy marketplace GMS (Gross Merchandise Sales) was $2.7 billion in the first quarter of 2023, which was down 4.7% year-over-year and down 2.6% on a currency-neutral basis.

What is the target price for Etsy? ›

The average price target for Etsy is $130.42.

What are the Etsy seller fees for 2023? ›

2. Etsy transaction fees. According to the changes made to Etsy seller fees in April 2023, each time you sell something on Etsy, you have to pay a transaction fee of 6.5% of the total sales price.

How many items do you need to be successful on Etsy? ›

With this basic math in mind, if you can average one sale per product per day and $10 profit you would only need to launch 15 products to build a successful Etsy store. Even if you'd like to be a bit more conservative, most sellers could easily replace their income by launching 30 products that sell regularly.

What are the chances of being successful on Etsy? ›

Now, we'll be completely honest here — Etsy isn't a get-rich-quick scheme. In fact, approximately 65% of sellers are earning less than $100 per year. And while that's fine for those who see it as a hobby, if you want to earn the big bucks, you need to develop an entrepreneurial mindset. Not sure where to start?

How much does Etsy take from a $100 sale? ›

How much is it? Etsy's transaction fee is 6.5% of the total sale price, including shipping and gift-wrap charges. That means if you sell an item for $100, you'll be charged a transaction fee of $6.50.

Is Etsy increasing fees again? ›

On April 11, 2022, Etsy's transaction fee will increase from 5% to 6.5%. While no price hike is welcome, Etsy promises the increased revenue will be used to improve the platform and expand its marketing efforts.

Why is Etsy taking so many fees? ›

Etsy charges sellers money so they can cover their fees for website hosting, website maintenance and growth, marketing, customer service, and costs associated with conducting transactions, collecting payments, and transferring funds.

Why is Etsy dropping? ›

Buyers are churning faster and spending less on Etsy, forcing marketing higher and putting pressure on [operating profits],” said Jefferies analyst John Colantuoni. “With more limited take rate upside and deteriorating buyer trends, we see downside to consensus from slowing top line and moderating margin expansion.”

Should you list everyday on Etsy? ›

Being consistent with your Daily Do list and it will help you to have a successful shop. The more involved you are with your shop, the more Etsy will see that you are a serious seller. I swear that if I don't work on my shop for a week or more, my sales dip.

How can I make the most money on Etsy? ›

10 Most Profitable Things You Can Sell on Etsy
  1. Handmade Jewelry. Since ancient times, Jewelry has been a symbol of social status and wealth. ...
  2. Stickers and Personalized Cards. ...
  3. Collectibles. ...
  4. Photography. ...
  5. Paintings. ...
  6. Custom Made T-Shirts. ...
  7. Custom Mugs. ...
  8. Digital Art.

What is the most sold items on Etsy? ›

As such, the most popular items on the platform are handmade home décor, art prints, handmade bags and purses, custom and handmade wedding accessories, personalized gifts, craft supplies, pet gifts and accessories, vintage clothing, handmade jewelry, and other handmade accessories.

Should I open a second Etsy shop? ›

If you want to introduce a new line of products that is very different from your existing brand, a second shop may be useful. As an alternative, using shop sections to arrange and organize your inventory can help showcase the different types of products you offer in a single Etsy shop.


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